We are a caring company committed to operating a responsible, honest, and a future-oriented business. Founded in Singapore - we think global.
Responsible. Fashion used to be an art, but has diminished into a commodity. The fast-fashion industry is the world's #2 most pollutive industry - mainly impacting Asia. We strive to achieve a zero waste business and an environmental friendly collection.
Honest. The fast-fashion industry has created a consumerist culture where independent designers can hardly survive and quality clothes have become scarce. We give those designers a platform to showcase their fashion.
Future-oriented. We collaborate with partners like Google to ensure we have the latest technology - in our wardrobe (wearable fashion!) , our deliveries (0 emission) all the way up to fashion technology (perhaps 3D printed soon?).